Why Your Business Needs a Marketing Plan Mission Statement
Why Your Business Needs a Marketing Plan Mission Statement
Marketing plan mission statement is a road map for your business’s marketing endeavors. It tells you where you want to go and how you’re going to get there. Without a marketing plan mission statement, your marketing efforts will likely be unfocused, and you’ll have a hard time measuring your success. In short, a marketing plan mission statement is essential for any business that wants to succeed in the ever-changing world of marketing.
What is a Marketing Plan Mission Statement?
A marketing plan mission statement is a document that outlines your business’s marketing goals, strategies, and tactics. It should be concise and to the point; if it’s too long, no one will read it. The mission statement should answer four basic questions:
Who are we targeting?
What do we want to achieve?
How are we going to achieve it?
What are our priorities?
Answering these questions will help you create a focused and actionable marketing plan. But before you start writing, there are a few things you should keep in mind.
First, your marketing plan mission statement should be realistic.
Don’t set yourself up for failure by setting unrealistic goals.
Second, your mission statement should be flexible;
as the needs of your business change, so too should your mission statement.
Finally, don’t forget to involve your team in the creation of the mission statement; after all, they’re the ones who will be executing the plan.
Now that you know what goes into a marketing plan mission statement, let’s take a look at an example.
Example Marketing Plan Mission Statement
Our goal is to increase sales by 10% within the next six months by targeting new customers in our market area. To achieve this goal, we will invest in paid advertising on social media and search engines, as well as increasing our presence at local events and trade shows. Our top priority is to generate new leads; everything else is secondary.
By having a clear and focused goal, we can measure our success and adjust our strategy if necessary.
This example also shows that our team is aware of our target market and knows how to reach them effectively.
A marketing plan mission statement is an essential tool for any business that wants to succeed in today’s competitive marketplace. By outlining your goals, strategies, and tactics, you can create a focused and actionable plan that will help you achieve your desired results. So what are you waiting for? Get started on creating your own marketing plan mission statement today!
